Media economics: theory and practice
Éditeur :
Taylor & Francis Inc
ISBN :
9780805845808
Date de publication :
1 nov. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
USA
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec