Making media content: the influence of constituency groups on mass media
Auteur :
Fortunato, John A.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805847482
Date de publication :
19 avr. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
USA
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of