Psychology behind trademark infringement and counterfeiting, the
Auteur :
Zaichkowsky, J. L.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805847925
Date de publication :
31 mai 2006
Dimensions :
22,9 x 15,2 cm
Poids :
572 g
Langue :
Anglais
Pays d'origine :
USA
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.