Diversity in advertising: broadening the scope of research directions
Éditeur :
Taylor & Francis Inc
ISBN :
9780805847949
Date de publication :
23 févr. 2004
Dimensions :
22,9 x 15,2 cm
Poids :
748 g
Langue :
Anglais
Pays d'origine :
USA
The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide