Organizational perception management
Auteur :
Elsbach, Kimberly D.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805847956
Date de publication :
28 mars 2006
Dimensions :
22,9 x 15,2 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
USA
This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation