Handbook of media management and economics
Auteur :
Albarran, Alan B.
ISBN :
9780805850031
Date de publication :
15 juil. 2005
Dimensions :
25,4 x 17,8 x 4,5 cm
Poids :
1542 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
USA
Developed around two main objectives, this handbook that is a reference for students, professors, and industry practitioners, provides a synthesis of work and research in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research.