Internet advertising: theory and research
Auteur :
Rodgers, Shelly
ISBN :
9780805851090
Date de publication :
25 juin 2007
Dimensions :
22,9 x 15,2 x 3,3 cm
Poids :
839 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
USA
Arranged in four sections, this book covers: the foundations of Internet advertising theory; consumer response to Internet advertising; topical areas in which Internet advertising has significant influence on the consumer; and human needs and trends that will likely have significant impact on the future of Internet advertising.