Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Éditeur :
Taylor & Francis Inc
ISBN :
9780805851540
Date de publication :
13 janv. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
1220 g
Langue :
Anglais
Pays d'origine :
USA
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac