Creating images and the psychology of marketing communication
Éditeur :
Taylor & Francis Inc
ISBN :
9780805852165
Date de publication :
17 janv. 2006
Dimensions :
22,9 x 15,2 cm
Poids :
980 g
Langue :
Anglais
Pays d'origine :
USA
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.