Gaining influence in public relations: the role of resistance in practice
Auteur :
Berger, Bruce K. / Reber, Bryan H.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805852936
Date de publication :
22 déc. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.