Analyzing media messages: using quantitative content analysis in research
Auteur :
Riffe, Daniel
Éditeur :
Riffe, DanielLacy, Stephen,Fico, Frederick G.,
ISBN :
9780805852981
Date de publication :
27 juil. 2005
Dimensions :
22,9 x 15,2 x 1,4 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
USA
With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences.