Handbook of consumer psychology
Auteur :
HAUGTVEDT CURTIS
Éditeur :
Taylor & Francis Inc
ISBN :
9780805856033
Date de publication :
8 févr. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
2449 g
Format :
Sewn
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.