Corporate public affairs: interacting with interest groups, media, and government
Auteur :
Lerbinger, Otto
Éditeur :
Taylor & Francis Inc
ISBN :
9780805856439
Date de publication :
18 oct. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
678 g
Langue :
Anglais
Pays d'origine :
USA
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.