Psycholinguistic phenomena in marketing communications
Éditeur :
Taylor & Francis Inc
ISBN :
9780805856903
Date de publication :
12 déc. 2006
Dimensions :
29,7 x 21,0 cm
Poids :
556 g
Langue :
Anglais
Pays d'origine :
USA
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.