Consumer behavior and advertising involvement: selected works of herbert e. krugman
Auteur :
Krugman, Edward P.
Éditeur :
Taylor & Francis Inc
ISBN :
9780805857887
Date de publication :
28 mai 2008
Dimensions :
22,9 x 15,2 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
USA
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.