Tracking the audience: the ratings industry from analog to digital
Auteur :
Buzzard, Karen
Éditeur :
Taylor & Francis Inc
ISBN :
9780805858518
Date de publication :
12 avr. 2012
Dimensions :
22,9 x 15,2 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.