Predicting and changing behavior: the reasoned action approach
Auteur :
Fishbein, Martin / Ajzen, Icek
Éditeur :
Taylor & Francis Inc
ISBN :
9780805859249
Date de publication :
27 juil. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
1038 g
Langue :
Anglais
Pays d'origine :
USA
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.