Deception in the marketplace: the psychology of deceptive persuasion and consumer self-protection
Auteur :
Boush, David M. / Friestad, Marian / Wright, Peter
Éditeur :
Taylor & Francis Inc
ISBN :
9780805860870
Date de publication :
14 mai 2009
Dimensions :
22,9 x 15,2 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.