Public relations metrics: research and evaluation
Éditeur :
Taylor & Francis Inc
ISBN :
9780805862720
Date de publication :
28 mai 2008
Dimensions :
22,9 x 15,2 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
USA
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.