Public relations metrics: research and evaluation
Éditeur :
Taylor & Francis Inc
ISBN :
9780805862737
Date de publication :
28 mai 2008
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
USA
Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.