Visual marketing: from attention to action
Éditeur :
Taylor & Francis Inc
ISBN :
9780805862928
Date de publication :
19 sept. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
USA
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.