Brick & mortar shopping in the 21st century
Éditeur :
Taylor & Francis Inc
ISBN :
9780805863642
Date de publication :
24 oct. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
USA
Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?