Strategic reputation management: towards a company of good
Auteur :
Aula, Pekka / Mantere, Saku
Éditeur :
Taylor & Francis Inc
ISBN :
9780805864267
Date de publication :
24 avr. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
USA
Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.