Cultural psychology: a special issue of the journal of consumer psychology
Éditeur :
Taylor & Francis Inc
ISBN :
9780805897777
Date de publication :
1 mars 2000
Dimensions :
28,0 x 21,0 cm
Poids :
181 g
Langue :
Anglais
Pays d'origine :
USA
A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity.