Public relations
Auteur :
Bernays, Edward L.
Éditeur :
University of Oklahoma Press
ISBN :
9780806114576
Date de publication :
29 juil. 2013
Dimensions :
19,0 x 12,0 x 2,4 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career.