Brand nfl: making and selling america's favorite sport
Auteur :
Oriard, Michael
Éditeur :
The University of North Carolina Press
ISBN :
9780807871560
Date de publication :
12 sept. 2010
Dimensions :
23,4 x 15,6 x 2,1 cm
Poids :
503 g
Langue :
Anglais
Pays d'origine :
USA
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.