Marketing to libraries for the new millennium: librarians, vendors, and publishers review the landmark third industry-wide survey of the library marketing practices and trends
Éditeur :
Scarecrow Press
ISBN :
9780810842717
Date de publication :
10 juin 2002
Dimensions :
22,9 x 15,1 x 1,7 cm
Poids :
331 g
Langue :
Anglais
Pays d'origine :
USA
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.