Attitudes and persuasion: classic and contemporary approaches
Auteur :
Petty, Richard E / Cacioppo, John T
Éditeur :
Taylor & Francis Inc
ISBN :
9780813330051
Date de publication :
26 janv. 1996
Dimensions :
22,9 x 15,2 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
USA
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.