Campaigns and elections american style: radical and ethnic minorities in american politics
Auteur :
Thurber, James A.
Éditeur :
Thurber, James A.Nelson, Candice J.,
ISBN :
9780813344195
Date de publication :
27 août 2009
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
411 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers information on practical campaign politics. This title explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; how to get the media to cover a campaign without paying for it; and, how to use focus groups, survey research and media to win elections.