What were they thinking?: crisis communication: the good, the bad, and the totally clueless
Auteur :
Adubato, Steve
Éditeur :
Rutgers University Press
ISBN :
9780813543611
Date de publication :
27 août 2008
Dimensions :
21,6 x 14,0 x 2,3 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
Examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.