Concept research in food product design and development
Auteur :
Moskowitz, Howard R. / Porretta, Sebastiano / Silcher, Matthias
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780813824246
Date de publication :
11 avr. 2005
Dimensions :
26,2 x 18,5 x 4,3 cm
Poids :
1470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.