Marketing analytics: essential tools for data-driven decisions
Auteur :
Venkatesan, Rajkumar / Farris, Paul W. / Wilcox, Ronald T.
Éditeur :
University of Virginia Press
ISBN :
9780813945156
Date de publication :
30 janv. 2021
Dimensions :
23,5 x 18,4 x 2,4 cm
Poids :
743 g
Langue :
Anglais
Pays d'origine :
USA
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.