Managing brand you: 7 steps to creating your most successful self
Auteur :
Wilson, Jerry S.
Éditeur :
Wilson, Jerry S.Blumenthal, Ira,
ISBN :
9780814410684
Date de publication :
1 août 2008
Dimensions :
9,2 x 6,3 x 1,0 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
USA
Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress.