It's not the size of the data - it's how you use it: smarter marketing with analytics and dashboards
Auteur :
Pauwels, Koen
Éditeur :
Amacom
ISBN :
9780814433959
Date de publication :
22 mars 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. This book explains step by step how to: gain crucial IT support; build a rock-solid database; select key leading performance indicators; and design the optimal dashboard layout.