Trust or consequences: build trust today or lose your market tomorrow
Auteur :
Golin, Al
Éditeur :
Golin, Al
ISBN :
9780814472088
Date de publication :
1 déc. 2003
Dimensions :
23,6 x 16,0 x 3,0 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategies that have helped the world's biggest and most trusted companies get that way - and stay that way.