Boom: marketing to the ultimate power consumer - the baby-boomer woman
Auteur :
Brown, Mary
Éditeur :
Brown, MaryOrsborn, Carol,
ISBN :
9780814473900
Date de publication :
1 sept. 2006
Dimensions :
9,4 x 6,4 x 0,9 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
USA
A guide to identifying, reaching and influencing 'Baby Boomer' women. It features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.