Handbook of research methods in consumer psychology
Éditeur :
Taylor & Francis Inc
ISBN :
9780815352983
Date de publication :
1 mai 2019
Dimensions :
25,4 x 17,8 cm
Poids :
857 g
Langue :
Anglais
Pays d'origine :
USA
In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.