Global football industry, the: marketing perspectives
Éditeur :
Taylor & Francis Inc
ISBN :
9780815360568
Date de publication :
8 févr. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.