Branding oscar wilde
Auteur :
Gillespie, Michael Patrick
Éditeur :
Taylor & Francis Inc
ISBN :
9780815365945
Date de publication :
2 nov. 2017
Dimensions :
22,9 x 15,2 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
USA
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.