Organizational design for marketing futures
Auteur :
Hayhurst, Roy / Wills, Gordon
Éditeur :
Taylor & Francis Inc
ISBN :
9780815370079
Date de publication :
29 oct. 2019
Dimensions :
21,6 x 13,8 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
USA
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.