Pricing in business
Auteur :
Hague, Douglas
Éditeur :
Taylor & Francis Inc
ISBN :
9780815370451
Date de publication :
12 nov. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
1100 g
Langue :
Anglais
Pays d'origine :
USA
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.