Role of design in international competitiveness, the
Auteur :
Ughanwa, D.O. / Baker, M.J.
Éditeur :
Taylor & Francis Inc
ISBN :
9780815370864
Date de publication :
12 nov. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
USA
This reissue (1989) analyses the role of design in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in 87 companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.