Superior customer value: finding and keeping customers in the now economy
Auteur :
Weinstein, Art
Éditeur :
Taylor & Francis Inc
ISBN :
9780815380009
Date de publication :
4 déc. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
USA
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.