Advertising theory
Éditeur :
Taylor & Francis Inc
ISBN :
9780815382492
Date de publication :
29 avr. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
898 g
Langue :
Anglais
Pays d'origine :
USA
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,