Marketing and mobile financial services: a global perspective on digital banking consumer behaviour
Éditeur :
Taylor & Francis Inc
ISBN :
9780815386940
Date de publication :
15 janv. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
USA
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.