Small cities with big dreams: creative placemaking and branding strategies
Auteur :
Richards, Greg / Duif, Lian
Éditeur :
Taylor & Francis Inc
ISBN :
9780815391661
Date de publication :
19 juil. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
398 g
Langue :
Anglais
Pays d'origine :
USA
This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.