Food and experiential marketing: pleasure, wellbeing and consumption
Éditeur :
Taylor & Francis Inc
ISBN :
9780815396352
Date de publication :
25 juin 2019
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
USA
This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.