Signifying place: the semiotic realisation of place in irish product marketing
Auteur :
Gaffey, Sheila
Éditeur :
Taylor & Francis Inc
ISBN :
9780815397052
Date de publication :
20 nov. 2017
Dimensions :
23,5 x 15,2 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland