Sports capitalism: the foreign business of american professional leagues
Auteur :
Jozsa, Frank P., Jr.
Éditeur :
Taylor & Francis Inc
ISBN :
9780815397182
Date de publication :
29 nov. 2017
Dimensions :
23,5 x 15,2 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
USA
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe