Successfully marketing clinical trial results: winning in the healthcare business
Auteur :
Umbach, Günter
Éditeur :
Taylor & Francis Inc
ISBN :
9780815397267
Date de publication :
13 avr. 2018
Dimensions :
29,7 x 21,0 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
USA
This book is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. It offers readers practical knowledge on how to use medical research data to maximise the revenue from their products.